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The Humanized Tech Awards explore the world of humanized technology because we believe that we need to develop technology to improve the quality of life and not just because we can.

This commercial from REMA Multinational supermarket chain, shows in a great way that we can think that we can fully rely on technology, but that we really can’t do that at all. If we decide to just stop thinking about its impact, we lose control of our own being.

So what will it be, man or technology?